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RE:Global supply chains accelerate digital transformation Strong growth of B2B e-commerce
"201715 published on 2021-08-04 09:29:48
When it comes to e-commerce, the average consumer usually thinks of retail business first. In fact, business-to-business (B2B) business accounts for a much larger share of e-commerce than online retail (B2C and C2C). According to a report released by the United Nations Conference on Trade and Development, the value of global B2B e-commerce accounted for 82% of all e-commerce in 2019.B2B platforms can be divided into comprehensive and vertical. The former is usually a third-party intermediary platform covering multiple industries, such as Amazon Enterprise Purchase in the United States, EC21 in South Korea, etc. The latter covers specific industries, such as Medical Device Online Fair, a French platform for medical devices. There are also vertical B2B platforms built by regular companies, such as Dell's online purchasing system.During the epidemic prevention and control period, enterprises in various countries accelerated the pace of digital transformation, and the B2B e-commerce market witnessed strong growth. According to amazon's 2021 E-commerce Development Report, 85 percent of U.S. businesses surveyed have increased online purchases due to the pandemic, and more than 90 percent said they will continue to increase online purchases. Gartner predicts that by 2025, 80 percent of sales interactions will be digital.With the continuous development of big data, cloud computing, Internet of Things, artificial intelligence and other technologies, many B2B platforms have gradually upgraded their functions, transforming from transaction platforms to supply chain service platforms. This not only provides services such as information matching, third-party payment settlement, logistics distribution and credit evaluation for the member enterprises on the platform, but also provides centralized procurement, warehousing and processing, data services and supply chain financial services to help enterprises better allocate various supply chain resources. Some cross-border B2B platforms also extend supply chain services overseas, providing domestic small and medium-sized foreign trade enterprises with supply chain services such as customs clearance, export tax rebate, overseas warehouse, international transportation, overseas marketing system construction and trade financing. Many platforms are dedicated to creating a purchasing experience "as convenient as personal consumption and shopping" for corporate and institutional customers, so that digitalization can better serve corporate development.Traditional enterprises join the RANKS of B2B e-commerce, through the deep integration of Internet enterprises, service enterprises, financial institutions, etc., in product production, business process, business model and many other areas of collaborative innovation, can improve the efficiency of supply chain and personalized service ability. It can be said that B2B online transaction is the inevitable result of the integration of information flow, logistics and capital flow between traditional enterprises and their upstream and downstream member enterprises with the help of digital technology. Given the impact of the pandemic on global supply chains, such convergence is more urgent and provides momentum for the further development of B2B e-commerce.Data show that China has become the world's largest online retail market. In the future, with the deep integration of China's traditional industries and "Internet +", B2B e-commerce market will usher in more opportunities. It will also further promote the coordinated development of real industries through innovation and upgrading, promote the formation of cross-border integration of supply chain ecology, and optimize resource allocation. Traditional enterprises need to seize the opportunity, actively integrate into the wave of China's "Internet +" and digital revolution, and share the development dividend of B2B e-commerce."