he WOP is the first trade fair for fresh and perishable products in the global trade and logistics hub of the future - Dubai. It takes place once a year parallel to IPM Middle East and offers the fresh products industry of the United Arab Emirates, the Gulf region and the Middle East, a marketing and communication platform. The WOP is the marketplace for the raising trade and the increasing demand for products, technologies, packaging and logistics solutions for the fresh products industry. Wholesalers and retailers meet here on the manufacturing industry in the fields of food technology, packaging and logistics and on agricultural industries, which are responsible for the cultivation of fruits, vegetables and organic products. The exhibition reflects the whole chain from producer to consumer on the post-harvest handling, packaging, storage, loading, shipping, export up to wholesale and retail. Innovations in the fields of fresh products and goods security are presented and the fair offers the opportunity to establish contacts with the major regional supermarkets and to open up new markets. The offer of the fair WOP will be extended by the Eurofruit Business Forum in which renowned experts will present the latest developments and future prospects.
On the whole the organisers welcomed on the 3 days of the fair, from 09. November to 11. November 2014, about 170 exhibitors from 24 countries on the WOP in Dubai.
The WOP will take place on 3 days from Tuesday, 05. December to Thursday, 07. December 2017 in Dubai.